Product Differentiation is not MarketSpeak

I recently returned from a trip to Taiwan and Japan.  This trip followed up on our announcement with Intel at their SFO IDF.

I visited new customers and old ones and the message is the same.  They want to look different, they want to be in control of their own products, they want to have something better.

I have been hearing this for a long time now.  One of our oldest customers is Toshiba (9 years now) and Toshiba is a major licensee of Microsoft Windows for laptop PCs.  The main gripe that Toshiba has with Microsoft Windows is that it is impossible for them to differentiate themselves from their competitors such as HP and Dell.

With the coming of Android, the story is set to repeat itself.  Dozens of Android phones will come onto the market and they will look very similar to one another.

This is one of the main selling points of FancyPants.  It can be used to create a unique look and feel and layout.  It can be integrated with existing platforms such as Moblin, LiMo and Android (email me to ask how).

We like to say it gives products that “Wow Factor”, but then, you will have to decide for yourself.

Sep, 22, 2008

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