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In the increasingly competitive wearables market, designing and manufacturing the best technology doesn't guarantee success — branding is just as important. From established firms (Apple) to more recent players (Fitbit), companies in the wearables...

The wearable technology industry is booming: research giant Gartner [1] reported in August that the wearable market could hit 17% growth by the end of this year. Perhaps more impressively, experts are also forecasting that more than 500 million...

As wearables continue to reach a wider audience, their potential health benefits have become readily apparent: in fact, one of the first (and most popular) wearables, Fitbit, was at its core a wellness device. Now, more and more companies are...